Question Establish and adjust the marketing mix Q 1. Explain how an organisation's marketing mix can be monitored / tested against its performance. What tools can be used to ensure reliable results / information? 2. Discuss the interchangeable relationship between the components of the marketing mix, market factors and consumer behaviour. 3. How do you evaluate market response when test results indicate a need for change in the marketing mix? 4. How do you ensure that adjustments to the marketing mix continue to meet; · desired positioning in the market? · strategic goals? · Marketing objectives? 5. How to your ensure that changes in the marketing mix stay with the required financial budget. What action should be taken if implementation of marketing changes causes significant budget variances? 6. Describe what is meant by the 'term' consumer or buyer behaviour'. 7. Give four (4) examples of statistical techniques that may be used to evaluate marketing information. 8. Describe the strengths and weaknesses of each techniques. 9. Discuss how the following impact on marketing initiatives.