Description: Working in the same groups as Assessment 2 you will prepare a 15 minute presentation to showcase the findings of your report which analyses the value chain and perceived relative competitive advantages of your nominated companies within their host industry (Assessment 2). The presentation will highlight:  The background of the industry and the case study companies  The demand chain analysis  The value proposition  The supply chain analysis  The enterprise value  Concluding summary and comments Group case challenge Following their presentation each group will be subject to questions from the class and also possibly the lecturer. There is an expectation that everyone in the class will be able to ask questions. In order to maintain a high level of interaction and discussion, a non-presenting group will be nominated as a "Challenge Team" for each presentation. This group will be identified in Week 8 and expected to prepare questions for the Presenting Team. The role of the Challenge Team rotates from one case to another so that all teams have opportunities to both present and challenge.  Your challenge team will be evaluated on the depth and relevance of your questions (and possible answers) following the presentation. The Challenge Team will generate a list of questions that they intend to ask the Presenting Team. Additional unanticipated questions may also be added by hand. The final question list must be submitted in to the lecturer by the end of the class period.  Presentation slides are to be submitted with a coversheet before the scheduled presentation in the workshops/tutorial.  This assessment is designed to assess the students' ability to work in a dynamic group environment and cultivate their interpersonal communication and leadership capabilities. Feedback: comments and a mark will be returned to you within one week of presentation..