Question Business to Business Marketing Q Demonstrate understanding and the provision of analytical insights of the issues and/or questions, individually and collectively. Understanding, however, does not equate with mere regurgitation or citation of facts from the case. Application of relevant B2B marketing concepts to solving the problems and challenges found in the case. Application, however, does not equate with mere recital or definitions of the concepts and theories. Note that this is a case study; It is not a literature review. Providing recommendations that are consistent with the group's overall analysis of the case and response to all questions in the case. That requires sound understanding of the case's issues and dynamics. Analysis, insights, recommendations must be coherent, well-structured and documented. Note: Do not under any circumstances, surf the web or do any secondary or primary research other than what is found in the case. Details Group case study: Three Rivers Optical (TRO) Question 1 Evaluate the current performance of Three Rivers Optical. Support your answer by doing a situational analysis of the company. What are the major challenges faced by TRO? Question 2 Based on the geographic distribution of optical goods stores, do Steve's plans for growth make sense? Question 3 Are trade shows a viable option for TRO to generate sales, sales leads, and new customer accounts? Support your answer using relevant theory and the facts from the case. Question 4 For the shows TRO already does what should the strategic plan be? What tactics should be included? Question 5 Given your analysis, as Steve Siebert, what are you going to do? In which shows would you invest? How will you implement your plan? Support your position.