Question Scenario A2Z cosmetics Q Scenario: A2Z Cosmetics is a newly established innovative fashion and cosmetics business facing several challenges to capture their possible share from the market. In a rapidly-changing industry, their future business is uncertain as a new entrant in the fashion industry. The management team is really keen to work on their marketing strategy to counter a highly competitive environment due to experienced and existing businesses. In order to structure a new e-business strategy, the shareholders of the company have decided to appoint an e-business consultant (with sound e-marketing experience). The consultant would work toward building the online presence of the business for better sales, improved marketing and brand development. The management team want to know how e-commerce and e-business technologies could be used to improve the company's operations alongside sales-growth. The chief executive, J. Simon, needs a report with answers of the questions illustrated below from you to convince Board of Directors for their new e-business project, presenting with an e-commerce website template of the company Discuss the environment in which e-business is conducted and describe various e-business transaction types. Guidance: In this question, you are expected to describe the environment in which 'A2Z Cosmetics' should conduct its e-business and give examples of at least two business transaction types that you are familiar with. b) Explain the benefits and barriers to a business considering its online presence. Guidance: You have been asked to explain the benefits and barriers faced by 'A2Z Cosmetics'. Your answer will be more effective if you can outline and discuss the possible benefits and challenges likely to be faced by the company. c) Assess the security and legislative issues facing the online business of 'A2Z Cosmetics'. Guidance: In this question, you are expected to write what can be expected during online transactions and how legislations and various security measures attempt to minimise risks. d) State different modes of communication available to an e-business and their applications. Guidance: Your answer to this question should identify different ways that can be used for communication when carrying out a business online. Your answer may include examples such as the role of shopping carts, FAQs and email etc. in e-commerce.