A shop in a Westfield Shopping Centre in Sydney You are now organized as a team of 3 - 4 (maximum) marketing consultants to help design a Marketing Plan for your choice of product in Sydney. However you will need to firstly understand the brand by performing an Environmental analysis (Macro/Micro/Internal environment Analysis) and set up Objectives & Goals (next 12 months), then designing the Marketing Mix (4P's). It is very important that you are able to foresee or predict potential problems you might have with launching the product. As a team, you are required to pitch your marketing plan to venture capitalists. They are looking for a creative, practical and fun marketing plan! Objective of the Marketing Plan: Launching a new marketing plan for a product to secure the fund. Venture capitalists offer a free 1 year lease of shop (400 SQM) in a Westfield Shopping Centre (worth A$1 million) plus A$300,000 marketing expenses for 50% of equity ownership of your project. They will be your audience to evaluate your presentation of project. We Have chosen Parramatta Westfield Shopping Centre • The product should be form Electronics & Computers category. • ( you have to choose product from Electronics & Computers. The product should be unique and should not be from franchise.) As a marketing team, you choose a best potential product for the shop by researching a market/industry, should develop a marketing plan for the product. You need to pitch your plan to the venture capitalists to secure the offer. We will compete with other marketing teams for the offer. Only one plan will be selected for the fund. Any franchise business is not your option for your project..   Your team can decide on the marketing mix strategy by looking at the various marketing theories taught this term. The challenge is to think outside the box and create a plan that is feasible for the brand! Your report MUST prove why your product is the best potential in a environmental analysis. You should also bring a sample to your class for demonstration. Word count: 2000 (+/- 10%) words. Not including Cover Page, Table of contents, Reference, Appendix Mandatory 1) Application of theory: You will need to apply marketing theories for this assignment. You can refer to your textbook, lecture slides to help you to write the Marketing Plan. For specific guides on writing the marketing plan, please refer to Appendix, Marketing Plan of your textbook. 2) Template: A report template has been provided on Moodle for this assignment. Please refer to "Progress Report form" and "Group Presentation Guide" in a directory "Assessment 2". You need to follow the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix. 3) Referencing: You are expected to refer to external resources for theories, ideas or current trends. However, you need to apply theories to your statements/claims. These need to be justified and supported by theory. Therefore, you NEED to have at least 5 academic references for this assignment. Textbooks are not considered an academic reference, and it is expected that you would refer to it. You need to reference it if you use your textbook. You should use resources from databases such as EBSCO, ProQuest, Emerald Insight, and so on. The referencing should be as Harvard Anglia System 4) Formatting: 12pt, 1.0 spacing. 5) Images: You can include images, tables and grapes to help you illustrate your ideas with a proper reference. If there is insufficient space in the report, you can include it in your Appendix. Optional 1) Appendix: You may choose to include an Appendix section. Appendix includes tables, graphs, images, budget related quotes etc. Deadline Progress Report Due – Week 7   The brief of Westfield Shopping Centre Westfield Group is an Australian shopping centre group undertaking ownership, development, design, construction, funds/asset management, property management, leasing, and marketing activities. The multinational company is listed on the Australian Securities Exchange and has interests in and operates one of the world's largest shopping centre portfolios with investment interests in 103 shopping centres across Australia, the United States, the United Kingdom, New Zealand, Italy, Croatia and Brazil, encompassing around 23,000 retail outlets and total assets under management in excess of A$63 billion. The Westfield Group had origins in the western suburbs of Sydney. The first development was named "Westfield Place", and opened in July 1959 in Blacktown. The name Westfield is derived from "west" related to the West-Sydney location, and "field" due to having located on subdivided farmland. The centre was opened by John Saunders and Frank Lowy. Current operations Westfield currently has interests in total assets worth A$58 billion, owning 119 shopping malls in four countries − Australia, New Zealand, the United Kingdom and the United States − with over 10 million square metres of retail space. Despite the Westfield Group's asset dimensions, the Westfield Group is strongly controlled by the Lowy Family Group, including non-executive chairman, Frank Lowy, one of its founders. Lowy's two younger sons, Steven and Peter, are joint managing directors. Reference Wikipedia, 2015, Westfield Group. [online] available at: [accessed on 18 October 2015]. Progress of Group Work Date Areas Progress of work (Who is doing, What and How) Introduction Market / Industry Analysis (eg. PESTL, growth rate, Market size etc,.) Competitor Analysis (eg. Names of competitors with market shares) Customer Analysis (eg. Segmentation by 4 variables) Brand Analysis (eg. Positioning map) Objective and Goals (SMART) Marketing Mix Analysis 1. Product 2. Promotion 3. Price 4. Place Conclusion Compile & Proofreading References & Appendix PowerPoints Slides Don't do it Some more objectives • Market segmentation • Sales performance • Product • Distribution • Promotion • Pricing • Attitudes and behaviours • Market share • Competitors • Market Segments • Target marketing • Market potential • Company sales potential: • Market Positioning Map • SWOT analysis • Marketing Mix (4P's).