Question Role of Management and the Management Accountant Q Assignment Task Specification 1. Group Report: "Generating and measuring value" – The role of management and the management accountant. There is a strong emphasis in this course on the role of Management Accountants providing information to decision-makers to create and manage value. The concept of the Value Chain suggests that value can be added at all levels of an organisation, both "upstream‟ and "downstream‟ of manufacturing operations. Customer value can be said to be the perceived features and benefits of a product for which customers are prepared to pay. Main topic: Complete a BASIC comparison to their nearest competitors to compare how this business has created a competitive advantage or differentiated itself from those competitors. Compare with other Media Company in Australia