Description: Advertising Plan Weighting: 25% Instructions: Students will create a brand management/ advertising plan on a company of their choice. The report needs to comply with the following requirements Contents: Cover Page Executive summery Intro Body of Work Practical conclusion References Marking SCHEME INSIGHTS CREATIVE BRIEF >completed template Rationale MESSAGE STRATEGIES MEDIA BRIEF >completed TEmplate >Rationale required to apply the following theories as much as possible Message strategies >Facets Model >Head and Heart- Taylors six-segment strategy wheel >Frazers six creative strategy >Lectures and Dramas >Psychological appeals >selling premises >Rational customer focused strategies BIG IDEA CONSUMER BEHAVIOUS BRAND RESONANCE >positioning >resonance model >iconic brand model CHOSEN COMPANY IS APPLE