On completion of this unit a student should be able to: 1. Analyse what culture is and evaluate its impact and significance in a business context 2. Identify etiquette/protocol associated with areas such as meeting and greeting, dining, gift giving, exchanging business cards, arranging meetings and conducting negotiations 3. Examine the ways in which cultural differences impact on all forms of communication in a culturally diverse setting 4. Analyse the ways in which cultural differences can maximise the potential of multicultural teams 5. Critically evaluate the management practices in an organisation with culturally diverse stakeholders To undertake this assignment acquire data on the two countries from sources such as personal experience, the University, the Internet, travel books, Government embassies, Chambers of Commerce and export advisory bodies by collecting obtain data on what you feel are relevant topics that provide knowledge about a country's national culture