You are required to select an organisation of your choice and to undertake strategy evaluation of this firm. You will be required to use the same organisation identified for your report in Assessment Item 2. This is an individual assignment. You are required to write a 2,500 word report including 200 words of an executive summary, but excluding references and appendix. You should also perform the following tasks: 1. Identify and discuss strategy the firm (or SBU) implements by examining its strategy statement and/or its value chain activities. 2. Evaluate the suitability, acceptibility and feasibility of the firm's current business strategy based on the outcomes of your analysis (e.g., the identification of the firm's current strategy and the most significant factors affecting the firm's performance, and your understanding of strategy). 3. Recommendations for the future. Note, if the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the firm should pursue and justify your recommendations. 4. Draw your conclusion.