Assignment title: Management
Question
Business Management
Q
Assessment task 1 requires the writing of a report. The report should be designed as a management
document that can be used to implement recommended changes. It should include a comprehensive
analysis of the current situation using theories, models and frameworks related to leadership. Students
are expected to engage in extensive research within the academic literature relating to leadership. It
also requires students to suggest practical solutions/recommendations based on research and analysis.
The assessment item is based on the case study titled "Reed Hastings - Netflix" (the case study is
attached in this document) of the textbook: Leadership: theory, application & skill development (6th
Ed.) by Lussier & Achua, Cengage Learning. You should read, and carefully analyse, the case and
respond to the issues presented in, and hidden behind, the case scenario within the context of a
professionally developed report. You are required to support your arguments with appropriate
theoretical discussion and references.
This assignment MUST be a properly constructed report. It MUST contain headings and sub-headings.
The introduction should introduce the report, thesis statement (main objectives of the assignment) and
include your argument. The main body of the assignment should present the evidence you have
collected to support your arguments for the questions you are required to research. The conclusion
section should restate your arguments, summarise the evidence and make a conclusion from all
previous discussions.
The assignment should contain a coherent, but necessarily restricted review of the academic literature
on HRM topics in question. The literature review should be integrated into the assignment and not be
a separate section. A reference list formatted in the prescribed Harvard style is compulsory. Further
information regarding formatting of assignments and other information is available at
http://www.cqu.edu.au/student-life/services-and-facilites/referencing/cquniversity-referencing-guides
This assessment item involves researching your assigned topic to enhance your understanding of and
utilisation of academic literature. Whilst you should AVOID using only textbook, the prescribed
textbook for the course should be cited in regard to broad leadership principles. You will be expected
to present information and evidence from, and cite, at least fifteen (15) relevant peer
reviewed journal articles (absolute minimum requirement). These do not include other academic
references such as books, conference papers, and book chapters and so on. Although you can cite
these other academic references in your report, they will not be counted as part of the 15 journal
articles. It is expected that you find fifteen (15) peer reviewed journal articles not listed in the course
materials. The quality and number of citations will demonstrate the breadth and depth of the literature
used to support your arguments. Your marker is interested in the analysis that how you have
developed from YOUR review of the literature and how well you use the literature to discuss the topic.
AVOID presenting a descriptive account ONLY of your readings. What is required in this assessment
is a critical evaluation of the academic literature as it relates to the specific details of the case study.
Your marker is also interested in the conclusions that you reach by evaluating the literature and the
case scenario.
Tasks
Case Study: Reed Hastings - Netflix (the case study is available on the course website)
Based on the case scenario, answer the following questions in a business format (see the Moodle
course website for the university's guide regarding writing reports).
1. How did Hasting Big Five model of personality leadership traits change from Pure Software to
Netflix?
2. Which leadership styles did Hasting use at Pure Software and Netflix? How effectively were
these leadership styles used? (Reflect on what you have learned in this course so far and also
research relevant literature to identify and justify appropriate leadership styles for this
question).
3. Explain how power, organizational politics, networking, and negotiation are, or are not,
discussed in the case? What do you think Hastings should do if he wants to gain even more
influence as a leader?
4. How did Hasting change his use of communications, feedback, and coaching styles from Pure
Software to Netflix? Evaluate his effectiveness in these aspects at Netflix.
5. Based on this case study, propose a range of specific recommendations to potential or
emerging leaders regarding how to be an effective leader? Justify your recommendations