Question Perfetto Juice Company/MKTG Individual Assignment Q Task 1: In this section, the students are required to address the following questions: (a) Explain the various elements of marketing process. (b) Evaluate the benefits and costs of marketing orientation for Perfetto Juice company. (Task 1 covers assessment criteria AC1.1 & AC1.2) 1.1 1.2 4 Task 2: In this section, the students are required to address the following questions: (a) Assess the macro and micro environmental factors which influence marketing decisions for Perfetto Juice. (b) Identify the basis of segmenting the market and propose segmentation criteria to be used for products in different markets (c) Explain the factors involved in the choice of targeting a market segment for a selected product/service (d) Explain your understanding of the concept of consumer buying behaviour and demonstrate how buyer behaviour affects marketing activities in different buying situations. (Guidelines: This is a generic question. Students are to show how buyers behave when they are in different situations. Example consumer buyer, business buyers, online buyers etc.) (e) Using an example of your choice, briefly explain how a product can be repositioned for Perfetto Juice. To achieve M1, you will make effective judgements of the importance of understanding consumer buying behavior in marketing activities. To achieve M2, you will have used suitable techniques in segmenting a consumer market. Task 2 covers assessment criteria 5 | P a g e Task 3: In this section, the students are required to address the following questions: (a) Explain how products are developed to sustain competitive advantage to Perfetto Juice company limited. (b) Explain the role of distribution channel in promoting customer convenience. (c) Describe the role of pricing strategies in achieving organisational objectives in a time of recession. (d) Explain how promotional activity is integrated to achieve marketing objectives (e) Explain your understanding of the elements of extended marketing mix(people, physical evidence and process). To achieve M3, your work must be in appropriate format with the use of correct terminology. To achieve D1, you will have drawn logical conclusions about the strategic roles of 4 P's of the marketing mix