Question HND Business Management Q Allan Johnson and his brother Thomas run a successful car dealership (Johnson Brothers Ltd) in London. They have a garage with a showroom and workshop for servicing and maintenance of customer vehicles in every Borough of London. Recently, sales of new and second-hand cars have been down. Although the brothers understand that this may be due to the economic recession they are also concerned as many experienced sales staff have left and the current sales force is made up of very inexperienced staff. The brothers want to focus their sales force again on selling to personal customers and also to businesses who wish to buy fleets of vehicles. Task 1You work for Strategic Consulting Corporation as a consultant and you have been called in to advise Johnson Brothers Ltd business by preparing a marketing strategy report which will look at the role of personal selling by the sales force. Your report needs to consider the following: 1. Explain how personal selling at Johnson Brothers Ltd supports other promotional activities2. Compare buyer behaviour and the decision making process in different situations with special reference to Johnson Brothers Ltd.3. Analyse the role of the sales teams in the overall marketing strategy for the Johnson Brothers Ltd.Your report should be written in a suitable business style and should link any academic theories/studies to the business including appropriate research on personal and business to business selling (B2B) as it relates to the case scenario