International Marketing Word Count- 2000 Words 70% Individual 2000 word report on the individual chosen brand to answer the questions in Assignment 2 below. Note that the brand chosen for assignment 2 must be different from the brand studied in assignment 1 (Please choose any brand from the following link except APPLE). STEP 1 Choose ONE brand from Interbrand's Top 100 Global Brands 2012: This must not be the same brand as you choose in Assignment 010. Please choose any brand except APPLE You are a senior marketing consultant working for 'Global Marketing Solutions plc.' Your chosen global brand has commissioned you to produce a report that answers the following questions: STEP 2 Answer ALL of the following questions: 1. Critically analyse the extent that your chosen global brand's marketing mix is standardised and/or adapted across international markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. (65 marks) 2. Discuss which Internationalisation Process Theory (IPT) 'best' describes the internationalisation process that your chosen global brand has undertaken. Again, remember to support your answer. (30 marks) • A maximum of 5 marks are awarded for presentation - (5 marks) Please find the assignment structure and sample assignment in next page and also with separate attachment