Please see Assignment 1 - Marketing Management and complete all the attached case study questions.Students are required to read case and relevant chapters indicated in the case matrix. ALL cases and questions in the end of case study must be answered. Case studies are in the textbook. Case matrix Assignment 1 - Case studies Tasks 1. Pg 36, Company case: Pegasus Airlines: delighting a new type of travelling customer 2. Pg 171, Company case: Porsche: guarding the old while bringing in the new 3. Pg 270, Company case: John Lewis: middle England's retailer of choice 4. Pg 323, Company case: Tesco: every little (pricing strategy) helps? Reading chapters – 1, 2, 5, 7,8, 10, 15 Answer all questions at the end of each case. This Assignment 1 must be submitted in hard copy together with the plagiarism results to the manager and uploaded the BB by the dateline. See the ASSIGNMENT 1 deadline in table 2B above. Please read the Grade Descriptors in the ASSIGNMENT 1 Grade Descriptor table.