Question BSB 126 – Marketing Plan Q You are to choose one product from the list below, research the industry and construct a basic marketing plan for how you would bring this product to market and reach your stated marketing goal. See Figure 9.1 (page 272) in your text – The ANSOFF MATRIX for a suggestion about how to enhance this product and your marketing plan. You may consider; Market Penetration, Product Development and Market Development. This is an individual assignment, and therefore you should neither collaborate nor collude with other students – past, present or future. PRODUCT LIST – SEMESTER 1, 2015 Choose one product from this list as the subject of your marketing plan. Assume the role of marketing manager and your job is to construct a basic marketing plan.