ASSESSMENT TASK 1: DESCRIPTION You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You will be provided with a briefing by the client, Reef HQ (see separate documentation). For this first assessment task, you will provide a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. This should include a brief review of available academic and industry material. Note: Wikipedia is neither a recognised academic nor industry source! Your proposal should include the following: • Introduction: the nature of the product/service and the need for formal marketing planning. • A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. • Description of service and/or product. What is the current or proposed competitive advantage? • Briefly describe the target market – that is the consumer group(s) who will be the potential target(s) • Brief description, and justification of how the product or service will deliver customer value to the target market (s). • Recommendations to senior management as to the steps that will be taken to develop a full marketing plan. • List of references. You will be provided with feedback on your proposal, together with suggestions regarding useful resources.