Question 2 In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. In the following video, marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones: http://www.ted.com/talks/seth_godin_on_sliced_bread • What did you learn about marketing from Godin's talk? • How does Godin suggest you "get your ideas to spread"?