Create a report on the start-up of a fictitious company that will deliver a sustainable development project in the UAE. Choose from a list of products/services given to you by your tutor in Lab 4a.

1. You must include an organisational structure, legal structure, and a marketing plan.

a. You must justify your structure design in terms of business theory explored in IFP0500 and your own secondary research.

b. You must explain why this organisation structure and business model has been chosen and why they are most suitable.

c. Your marketing plan should include an indication of pricing strategy.

2. You must also include primary research conducted with the target market population and any other relevant samples, in addition to secondary research on the need for this initiative in the UAE, and potential for profit.

Message from student: Choose one of the following sustainable business initiatives: 1) An exercise facility (gym) that uses kinetic energy (floors, machines, etc.) 2) A certified organic fair trade coffee shop

You are considering setting up a business in Dubai that will bring a new sustainable initiative to the city.

Write a business report that outlines the following: •​Your findings from research showing that there is a need/desire for your initiative

•​A description of the business and its objectives

•​The British or UAE legal and organisational structure of the business, and the justification for those •​An organisational chart

•​A marketing plan showing how your business will use the marketing mix to promote this initiative In order to gain a pass grade your assignment must: •​Be written in a formal report structure

•​Include both primary and secondary research •​Discuss British or UAE legal structures

•​Discuss the marketing mix: Price, Place, Produce, Promotion and how your organisation will use them •​Be written in academic English and in the passive voice •​Use Harvard referencing throughout

This additional information should be included in the business report but in the format that is stated