This task requires candidates to review and evaluate several business and marketing opportunities for an organization and develop marketing activities that reflect the strategic directions of the organization. Candidates need to review the case study provided and evaluate each of the marketing opportunities for risks, strengths and weaknesses and alignment with organizational objectives. After they have reviewed the opportunities, candidates are required to develop marketing strategies, objectives and activities to take advantage of the opportunity they consider to be the best fit for the organization. ● Complete the assessment at the conclusion of Session 2 of the Student Workbook. ● The time required to complete this Assessment Task will vary according to the skill level of the candidate and the depth of analysis, and should be negotiated with candidates. ● Arrange with candidates to submit their final written report at an agreed time. In this assessment task you are required to review and evaluate marketing opportunities for an organization and develop marketing activities that reflect strategic directions of the organization. Assessment description For the organization outlined in the case study provided, identify two marketing opportunities and evaluate each opportunity for risks, strengths, weaknesses and alignment with organizational objectives. After you have reviewed the opportunities, select the best fitting opportunity for the organization and develop marketing strategies, a approaches and activities to take advantage of the opportunity. You are required to submit a report that addresses all of the elements listed in the procedure. The report should be structured using the headings below. Organizational overview 1. Develop an organizational overview that: a. outlines the strategic direction and organizational objectives b. outlines the current size, capabilities and resources of the organization, including any notable strengths and weaknesses c. identifies any gaps between the objectives, and the current capabilities and resources. 1. Identify two marketing opportunities that meet the objectives and evaluate the risks and benefits of each opportunity. 2. Recommend the opportunity that best addresses organizational objectives and: a. develop a marketing mix strategy that fits within the capabilities and resources of the organization b. describe how your strategies align with the strategic direction of the organization, and give justifications for your selection c. detail a marketing performance review strategy using an appropriate tool (competitive analysis, life cycle model, value chain analysis, etc.) to review the performance of the organization against marketing objectives d. include the metrics to be used in measuring marketing performance. Tactics 1. Detail the tactics necessary to implement the strategy you have outlined, including: a. scheduling of activities to enact the strategy b. costing c. accountabilities and responsibilities d. a plan for coordinating and monitoring scheduled activities including KPIs. 2. Outline any legal and ethical requirements that impact on the selected tactics. 3. Describe how the tactics fit within identified organisational resources and capabilities.