Pinkberry is the original brand that reinvented the frozen yogurt category with its tart, light and refreshing taste and freshness. With a continued dedication to quality and a passion for yogurt, Pinkberry is focused on being the most innovative yogurt retailer in the world offering craveable and nutritious selections of fresh and frozen yogurts. Since it's first store opening in 2005, Pinkberry has created an exceptionally strong emotional connection with it's customers. With almost 250 stores across 27 states and in 19 countries, Pinkberry continues to grow additional domestic and international markets each year. Opportunities are available in almost all states and in many countries around the world. Pinkberry is a global brand with an experienced team dedicated to supporting and training our franchisees. They offer flexible store build out and have experienced success with traditional stores, kiosks, airport locations and more. Pinkberry franchisees presently operate from 1 store to over 50 stores with many franchisees continuing to grow. http://www.pinkberry.com/products The Overall Task for this Assignment is therefore to provide an understanding of the human resource management role and function within the key areas of resourcing, reward, development and relations for the business.LSBM Assessment created/updated by: Nooreen Jafferkhan ASSIGNMENT You are the HR director and part of the senior management team at PinkBerry: Task 1: Section 1 of the report must explain the role of HRM and the HR manager:  Firstly distinguish the differences between personnel management and human resource management.  Then state the different functions of HRM in an organisation like Pinkberry and state there purposes.  Then evaluate the roles and responsibilities of line managers in HRM focusing on decentralized HRM (Task 1 covers Assessment Criteria AC1.1; AC1.2; AC1.3) Task 2: Pinkberry have a large expansion plan as part of their growth strategy, part of which will be achieved through franchising. Section 2 of the report must include:  Firstly analyse the reasons why HR planning is important.  Then state the stages involved in HR planning.  Finally, compare how recruitment and selection is done in Pinkberry compared to a large organisation and evaluate how effective they are.