Task: Group Work Marks: 10% 1.Form a team of 2 to 3. 2.Each team will submit one case study from 5th edition of the text and present it from week 10 onwards. 3.Case study is taken from the end of the book from chapter marked CASE STUDIES from page 416. 4.The case study will be handed out on a first come first served basis so be quick. The case study analysis has to follow the structure outlined in the prescribed text on pages 416-418 and have to show evidence of substantial research. This research will include •External analysisof the industry and competitors •Internal analysis using current up-to-date information about the company •Identification of core competencies and their value to the customer •The value chain and its impact on the company •A SWOT analysis •A critical evaluation of the current strategy •Suggestion of a new strategic approach