Assignment Rationale: This assignment has been designed in order to: Assist you to develop your learning about marketing concepts covered in this unit and allow you to demonstrate your level of understanding of those principles. Analyse the link between marketing practice and marketing theory  Help you to apply appropriate business report writing and presentation skills Guide you to use the appropriate citation of reference with a reference list in your written work Topic: Janet Bradley is concerned about the growing obesity rates in Australia and the impact that consumption of fast food has on it. Janet would like to explore establishing a new fast food chain in Australia, but one that focuses on low calorie food. She wants it to be seen as a viable alternative to KFC, McDonalds, Red Rooster and similar chains that have multiple outlets and drive thru as well as dine-in options. You will be conducting a market analysis for Ms Bradley in which you address the following content (see below). You will present the findings of your market analysis in two forms:  A 15 minute presentation (+/- 10%). A 500 word executive summary (+/- 10%). Note: Word count does not include appropriately used figures or tables, or references.