b) apply a range of analytical models and conceptual tools and techniques in the marketing decision process, in particular with respect to environmental analysis, marketing planning and control to produce superior l marketplace performance. c) Critically select & apply relevant marketing theories, conceptual models & frameworks in the development of marketing strategies within a dynamic business environment. d) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of business & management with the goal of enhancing long-term shareholder value or other measures of success ) Synthesise complex organisational based information, together with dynamic external data into effective marketing lead planning strategies. f) Create an implementation plan, by which the marketplace strategy may be made effective g) Demonstrate an ability to work effectively in a leadership role in order to carry out marketing tasks linking theory to practice h) Make discriminating use of a range of learning resources in order to solve organisational marketing related problems. i) Communicate the solutions arrived at, and the thinking underlying them, in verbal and written form