Once you have revised many of the topics you may wish to think through answers to possible questions – especially theory but also factual examples. Section A questions will require detailed theory and knowledge of strategy and marketing of you chosen case study organisation. 1. Using an appropriate theoretical framework and brief examples, analyse the importance of the competitive environment in an industry of your choice. 2. Use Porter's Value Chain to assess the importance of key factors in an organisation's internal environment. Illustrate with the aid of examples. 3. Explain and evaluate resource based strategies, with the aid of examples from within manufacturing industries. 4. Assess with the aid of examples the importance of either capabilities (VRIN) or core competences in strategy. 5. What is strategic drift and why is it important? 6. Evaluate the importance of both corporate objectives and corporate governance. 7. Using either Porter's three generic strategies or Bowman's strategy clock, analyse a firm's business strategy. Use international or global firms by way of illustration. 8. Assess the importance of Strategic Business Units (SBUs) in business strategy with the aid of both theory and examples. 9. Compare and contrast business and corporate strategy. 10. Using Ansoff's matrix, analyse corporate level strategy with the aid of firms in service industries. 11. "The BCG matrix is an essential tool of analysis of corporate level strategy". Discuss. To what extent do you agree? 12. Evaluate the international strategy framework and selected strategies a multi- national may utilise. 13. Explain either the CAGE framework or Porter's Diamond and assess its usefulness with the aid of examples from large international business organisations . 14. Analyse the process of either assessing country markets or entering different country markets with the aid of theory and examples. 15. Assess the role and importance of the marketing mix in the successful implementation of a marketing strategy. 16. Analyse the significance of market analysis planning and effort as integral parts of marketing strategy. 17. Using theory and examples, assess the value of either combinations of two or more of the 4Ps or the integration of all 4Ps within marketing strategy. 18. Evaluate the significance of price within the marketing mix using theory and selected examples. 19. Assess the relevant importance of place and promotion within an industry of your choice, with the aid of theory and evidence. 20. Analyse the importance and product innovation in marketing . 21. By focusing on either channels or logistics evaluate as a component of place within the marketing mix. 22. Which is more important as a determinant of success in marketing – an understanding of product life cycle or promotional budget?