1.1 Understand the principles of Strategic Marketing and discuss its role in the chosen organisation. (Assessment Criteria 1.1 - discuss the role of strategic marketing in an organisation) 1.2 Based on opinions / understanding about chosen organisation, explain the process involved in strategic marketing. (Assessment Criteria 1.2 - explain the processes involved in strategic marketing) 1.3 Based on your understandings, identifications and your outcomes related to AC 1.1, evaluate the links between strategic marketing and corporate strategy. (Assessment Criteria 1.3 - evaluate the links between strategic marketing and corporate strategy) Learning Outcome 2: Understand the tools used to develop a strategic marketing strategy 2.1 Identify the tools used by the chosen organisation to develop a strategic marketing strategy and assess the value of models used in strategic marketing planning. (Assessment Criteria 2.1 - assess the value of models used in strategic marketing planning) 2.2 Explain the importance of Strategic positioning and its links with marketing tactics. (Assessment Criteria 2.2 - discuss the links between strategic positioning and marketing tactics) 2.3 Explain the role of relationship marketing in the chosen organisation and analyse its merits with the same organisation strategic marketing strategy (Assessment Criteria 2.3 - analyse the merits of relationship marketing in a given strategic marketing strategy)