Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a prime example of a business that has responded to changing customer needs throughout its history. It is one of the UK"s long-established retailers of a wide range of food, home, garden, office, health and beauty products. Wilkinson's growth places it in the top 30 retailers in the UK. Recently it has faced increasing challenges from competitors, such as the supermarket sector. Wilkinson needed to combat this and identify new areas for growth. (More Details about Wilkinson attached to you assignment) Scenario : You have been newly appointed as a marketing manager for WILKINSON and You have been asked to finalize the following tasks: NB: Attached Assessment criteria descriptor form along with your assignment to make sure you need to read it carefully to make sure that you are presenting all requested evidence. (The Assessment Criteria Descriptor form is part of your assignment brief ) NB: You can Choose your organization or any other organization of your choice instead of WILKINSON Task 1 (Assignment 1) Developing and Managing a Strategic Marketing Plan You are newly appointed as a marketing manager for WILKINSON and You have been asked to write a report, to be presented to the board of directors, on how a strategic marketing plan should be developed and managed in the organisation.As a newly appointed Marketing Manager Use strategic marketing techniques and creates appropriate marketing objectives for WILKINSON market, showing how they should respond to changes in the marketing environment.