Marketing Strategy Submission has a clear and detailed description of the objectives, target market(s) and positioning that is clear and well written Maximum mark 15 Marketing Mix Strategy Submission has a clear description of the Marketing Mix strategy that is detailed and well written Maximum mark 15 General Conclusions & Recommendations Recommendations and conclusions are well considered and take into account the analysis of the company Maximum mark 5 Note! Marketing mix and marketing strategy--> 575 words! Conclusion and recommendation -->175 Words!