Topics: Marketers can resort to controversial marketing tactics (such as stealth, buzz and/or guerrilla marketing) in an effort to create attention for their brand and cut through the clutter. Can this approach cause problems, and do ethical dilemmas arise as a result? Structure: 1. Body a. At least three sub-arguments, each based on evidence*, in support of your position. (*evidence gathered from a combination of scholarly and professional sources. Include at least 10 quality references.) b. Use concepts and theories discussed throughout Fundamentals of Marketing. Applying these demonstrates your understanding of the subject. c. Use examples and sources to support your argument. d. Each paragraph should begin with a topic sentence that identifies the sub-argument to be discussed in that paragraph. e. Don't just describe things – use them to create your argument to support your Thesis Statement. f. We are looking for a coherent set of arguments that flow seamlessly and are supported by evidence. g. Conclude each sub-argument by showing how it supports the Thesis Statement. 2. Conclusion a. Synthesise* your key arguments. i. *"synthesise"; "combine (a number of things) into a coherent whole" and ii. "coherent" – "(Of an argument, theory, or policy) logical and consistent"), (Oxford Dictionaries 2015) b. Explain what your conclusion implies for marketing and society overall. 3. List of References Topics: Marketers can resort to controversial marketing tactics (such as stealth, buzz and/or guerrilla marketing) in an effort to create attention for their brand and cut through the clutter. Can this approach cause problems, and do ethical dilemmas arise as a result? The skills that you will take away from this piece of assessment are: · Essay writing skills · Research skills using library databases · Critical thinking