 Introduction: Introduce the topic/issue, your findings, and your recommendations. (100 words)  Literature review: Product Portfolio Theory, Product Lifecycle Theory. Don't just describe them, explore how they are used at a particular company or industry. (700~800 words)  Practical application / Recommendations: Apply concepts to this company or industry with generic recommendations. Try to explain how ROI is created. (1000~1,200 words)  Conclusion: A traditional conclusion. (125 words)