Assignment: "In much the same way that we can examine a portfolio of products or brands, the importance of customers as assets and investment centres mandates a similar portfolio analysis." Hooley, G., Piercy, N., and Nicoulaud, B., (2012), Marketing Strategy and Competitive Positioning, 5th ed., Prentice Hall, p 400. By reference to academic literature, explore the concept of the customer portfolio and in particular Strategic Account Management. Indicate how a company could apply the concept, making generic recommendations. You are required to produce a business report which demonstrates your understanding of key aspects of Strategic Marketing. The report should be addressed to an interested management readership. It should have: • a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature. A minimum of 6 academic journal articles should be referred to. • an effective practical foundation, which makes generic management recommendations.