You are required to produce an essay or business report that demonstrates your understanding of key aspects of Strategic Marketing. The report should have:• a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature. A minimum of 6 academic journal articles should be referred to.• an effective practical foundation, which makes generic management recommendationsapply a range of analytical models and conceptual tools and techniques in the marketing decision process, in particular with respect to environmental analysis, marketing planning and control to produce superior l marketplace performance.c) Critically select & apply relevant marketing theories, conceptual models & frameworks in the development of marketing strategies within a dynamic business environment.d) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of business & management with the goal of enhancing long-term shareholder value or other measures of success