Working through the creation of a marketing plan for Starbucks which i did a swot analysis for my assignment 1. The marketing plan will be developed during the course of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text. Required to bring their stages of plan to each lecture where feedback is provided with the aim of reviewing progress and suggesting areas for improvement. The below are the topics of each lecture: Chapter 1: Strategic planning and the marketing management process chapter 2: Marketing Research: Process and systems for decision making Chapter 3: Consumer Behaviour & Organisational Buyer Behaviour Chapter 4: Marketing Segmentation Chapter 5: Product and Brand Strategy Chapter 6: New Product Planning and Development Chapter 7: Integrated Marketing Communications Chapter 8: Personal Selling, Relationship Building and Sales Management Chapter 9: Distribution Strategy Chapter 10: Pricing Strategy Chapter 11: The Marketing of Services Chapter 12: Global Marketing Chapter 13: Developing Marketing Plans