Most textbooks on Marketing Management or Marketing Strategy or Competitive Strategy contain case studies on real-life firms. The unit text is one example. I have attached another example to this announcement. The attached site link (at the bottom of this announcement) is part of the Table of Contents from the strategy textbook which has been previously used in MNG93002 (Strategy and Case Analysis), a book by Johnson, Whittington & Scholes. The ToC shows the broad array of case studies included in the book. They are many other textbooks that provide a similar scope of cases. 2. The are also many online textbooks available through the library catalogue. I have included some examples, which can be found below: http://primo.unilinc.edu.au/SCU:aleph100014935 http://primo.unilinc.edu.au/SCU:aleph100133138 http://primo.unilinc.edu.au/SCU:aleph002046295 - this one looks at multiple sporting organisations globally. You might find the cases intertwined in the chapters, or as a final section in the textbook