Marketing strategy and recommendation for Monster Energy Drink based in Singapore Market outlines the current segmentation, targeting, differentiation and positioning of the product and moves on to provide recommendations for the future. Market segments should be clearly defined using demographics , Psychographic Segmentation . Ensure the target market/s is measurable and accessible and that a clear picture of the ideal customer emerges. The product should be clearly differentiated from its competitor set and a positioning statement analysed or recommended. Recommendations demonstrate innovation and relate the product to market, and come from research.