(1) Be it product strategy, promotion strategy, pricing strategy, or distribution strategy, if there is an important issue that permeates our course it is whether firms should standardize or customize global marketing strategy. Thus, we once again revisit the issue of standardization-customization in Rosenbloom, Larsen, and Mehta's article entitled "Global Marketing Channels and the Standardization Controversy," but this time around we examine whether distribution/marketing channels strategy should be standardized or adapted. (a) Identify, Describe and explain each of the various sections of article entitled "Global Marketing Channels and the Standardization Controversy." In your EXPLANATION, discuss EACH of the steps involved in the Global Channels Decision Making Process (as discussed in the article and Video Lecture Module). (b) What are the key channel design decisions? (c) Define and discuss the difference between international marketing channel PROGRAM standardization AND international marketing channel PROCESS standardization. (d) Does "Global Marketing Channels and the Standardization Controversy" deal with the issue of international marketing channel program standardization or international marketing channel process standardization? Explain your position in SUBSTANTIVE DETAIL. (e) In your estimation, can international marketing channels (e.g., the design and structure of marketing channels) be standardized? Explain your position in SUBSTANTIVE DETAIL. (f) Do you agree with the authors' contentions? If so why, if not, why not. Explain your perspective in SUBSTANTIVE DETAIL.