You are employed as Franky Furters' International Marketing Manager. To prevent sales from declining, FF need to keep existing customers satisfied, loyal and returning, whilst attracting new, younger customers globally. They need to widen the appeal and relevance of their marketing communications and branding, tackle cultural issues, such as the growing lobby against harmful consumption, and carry out market research into their customer needs and wants globally. Task 1 – 20 Marks Based on Hofstede's cultural dimensions and cultural differences surrounding fast food, explain how consumer behaviour may differ between two countries of your choice. How could Franky Furters overcome these cultural differences using marketing tools and techniques? Task 2 – 30 Marks Develop an outline international marketing strategy and plan for Franky Furters to address and identify new and potential customers and the need to communicate with them. You should use an accepted international marketing plan structure/format in order to do this. Task 3 – 25 Marks Write a report to the Board of Directors of Franky Furters showing the international market research that you would undertake to determine potential international customers' needs and wants. (15 marks) Critically evaluate the difficulties or problems that may be inherent in conducting the international market research that you have suggested. (10 marks) Task 4 – 20 Marks Develop a suitable promotions mix for a country of your choice to attract new younger customers to try and buy FF products. Task 5 – 5 marks You should read and check your final submission for both spelling and grammar errors. Your bibliography needs to be clearly listed. References need to be properly quoted to Harvard Referencing standards. Tasks need to be answered in the structure/format requested in the task