Assignment title: Information


Conduct market research relating to the product or service offering you are studying. Use one or more of the following market research approaches: Survey customers or potential customers with a brief questionnaire. Interview some customers or potential customers. Observe people using the product or service – What problems do they have? How do they use it? Visit various retail outlets. Observe how the product is displayed and promoted. How does this compare to the competitive products? Talk to experts in the industry – What do they see as industry trends? What do they see as unmet needs or market opportunities? In this one page worksheet, briefly describe the market research you conducted and what you learned. In this assignment you will use the same topic for the first marketing worksheet 1. This is the second version.