This assignment is based on market survey of The Yeppoon and District Show Society Inc organizes an annual show in Yeppoon for the Show Holiday.the Society's management decided to do a quantitative research study to survey among the show's visitors in last June while they were present at the event. They hired you as the Marketing Researcher to conduct the survey given that you have followed a course in marketing research. You have been asked to write a marketing research report that will address the following tasks: 1. Give an introductory background to the Yeppoon show. 2. Conduct a literature review of about 600 words about customer satisfaction, in particular at shows. 3. Propose a sampling plan to survey visitors at the show. 4. Explain the guidelines you have learnt for developing questionnaires and design a questionnaire which will measure visitor's satisfaction with aspects of the show. Use your creativity by using different measurement scales such as workhorse scales. Your questionnaire should address reliability and validity issues. 5. Explain the administration plan for the survey. 6. Recommend ethical considerations for the quantitative research you will conduct.