Internet marketing comprehends all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed marketing manager for any of your chosen company, you are required to research and design an internet marketing plan by drawing up all the steps involved. Task In your research and report, you need to address the following in the context of your selected organisation: Internet marketing refers to the application of marketing principles and techniques via electronic media and more specifically the internet and the use of the complex interactive digital media which comprise the tools of internet marketing. Explain the elements of internet marketing and evaluate the internet marketing mix as well as compare internet marketing tools – e-tools. You also need to examine interactive order processing such as order processing, online confirmation and delivery information, tracking of order, delivery, data integrity and security systems. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) - including Google, Bing, Yahoo and other search engines.Demonstrate the mechanics of search engine marketing. Internet marketing plays an important role in attracting new business, retaining current business and developing its brand identity with increased market share.Write the copy for a suitable opt-in email marketing newsletter and follow guidelines for best practice in online public relations. Also you need to demonstrate how businesses can use new digital media communities, e.g. file-sharing sites Data from customer relationship management (CRM) can be used to support internet market research. This research can, in turn, lead to improvements in customer relations by enabling the company to supply better products and services. As part of if conduct secondary market researh and design an online survey . Demonstrate the use of electronic customer relationship marketing 5 Unit 30 IM Version 1 Evidence checklist Summary of evidence required by student Evidence presented Task 1 Prepare a report, which should comply with the word count of 3000 with +/- 10% margin. You may use tables and diagrams to support your report to illustrate the text. Marketing efforts done solely over the Internet. This type of marketing uses various online