The purpose of this assignment is to apply franchising and small business knowledge to develop a feasibility study for a new outlet. The assignment is to be completed individually and will have a 2,500 to 3,000 word length. This assessment item contributes to the development of the graduate skills of creativity, and written communication, as outlined in the matrix below. Further details of the assignment task and the marking criteria are provided on the Learning@Griffith website under 'Assessment'. You first task is to identify an existing independently-operated business with franchising potential. As this is a feasibility study, your ability to justify your go or no-go recommendation is what you will be evaluated on. You must synthesise theory and practice in demonstrating mission critical knowledge acquired in this course. There will be a number of feasibility studies online, which include sections similar to a business plan (e.g. operations, financials) which this feasibility study does not directly address or at least not to the same capacity. For this assessment, emphasis is placed on the recommendations you make drawn from the current climate of the industry and current offering of the business. You may include financials if you feel they support your case for franchising or not. A photo of the business must accompany your submission.The purpose this feasibility is to identify a business that has not been franchised yet and research on weather it can be franchised or not. Due to limitation of time the research was only conducted from secondary information rather than primary information. Conducting primary research would have given a much accurate representation of business. Research was conducted from a broad range of secondary information such as Internet, books, government database, report from private market research etc. There are a few limitations that may have an effect in concluding accurate recommendations about the business. The limitations include the liability of data collected from secondary source, the environment at the time of data collection and how old the data is form the period the feasibility was conducted. The business chosen for the feasibility was a falafel business named 'Falafel express- Hummus and Falafel Bar'. Might write reasons of why you chose it….. History of business: An interview was conducted with the business owner regarding the feasibility to gain significant information about the business. The sections below contain an explained version of the answers that was given by the owner. The business is a start-up business. Two friends who have been known each other for 15 years own the business under partnership. They have about four casual staff and work themselves to have full control on business. Working yourselves in business is very important to have a successful business. It can help owner understand it customer base and then improve business accordingly. The location of business was chosen after determining a numbers of factors; include personal preference, competitors, transport service availability and globalisation. After determining all the factors mention above the owner choose Surfers Paradise, which is one of the most visited places in Australia and attracts more than 12 million tourists annually (Gold coast city council). The place have transport service available, there is no other business that is selling similar products nearby and is visited by a number of tourist from gulf and south east Asia. They have very cultural base thinking especially when it comes to food. This could be an advantage for the business as it sells a variety of vegetarian and halal foods, which most people from these backgrounds prefer due to cultural heritage. The business sells a variety of vegetarian food, specialist in falafel. The food in menu includes falafel pocket, falafel balls, falafel plate and falafel salad with a combo option of chips and hummus. The product is freshly made in the shop daily to keep their product healthy. They food is also gluten free and vegan which could be an advantage as there are no other shops around the business that sell vegan food. The business is on start up stage and is only six weeks old. The business intends to get its product and services out to end customer through corporate owned outlets. There is only one outlet so far which is in Surfers Paradise but the owner is planning to build more outlets so he can reach as much customer as possible. Owner is promoting business through varies promotional methods like radio, social media, website, business cards, personal canvassing, billboard, pamphlets and through hotels by giving a certain discount to a particular hotel customers and staff. The promotional method was selected which reflet the target market and business product / services. The pricing strategy that the owner selected was based on varies fixed and variable cost that the business deals with. The owner did a market research based on the product that the business was selling and also looked at his personal goals about the business. The prices that the owner selected were similar to any other competitor's price bearing in mind that in case of any competition he has enough room to beat his competitor's price. The pricing strategy that the owner used to promote his business was promotional discounts. Promotional discount is a discount on a product for a specific period of time (Govt. of WA). Promotional discount is a good strategy for a start-up business to pull customers and increase its maker share in the industry, which will lead to huge profits for the owner in coming years. Market Analysis: Fast food industry plays an important role in the Australian society and is a major contributor to the national economy. The Australian fast food industry is made up of approximately 39,584 establishments and 24,734 businesses, many of which are small businesses. It employs over 300,000 employees. In 2012 –2013, it generated $15.8 billion in revenue. McDonald's alone has an estimated economic contribution equivalent to 0.2% of Australia's gross domestic product and employs over 90,000 Australians (pdf1). On average Australians eat fast food at least once a week. ……. Suitability for franchising: