J & J is the contemporary London accessories brand produce designer hand bags for woman. Within the five years of its operation, the brand grew from a simple stall in Brick Lane market to established fashion presence on UK accessories scene. Initially J & j started its business selling designer handmade bags to local boutique. Today, J & J have three stores in London, one in Manchester and one in Birmingham. And its design studio based in London. J & J also have online selling facilities through its website, EBay and Amazon.J & J's designs follow a clean aesthetic, and new shapes are introduced seasonally. The signature range of styles is made each season in new colours and leathers, and from the finest materials. The core of the collection is based on utilitarian shapes, adapted to work with modern needs and desires. J & J manufacture exclusively in the UK and it has always been proud to promote the made in England aspect of the company. Assignment 2 – further develops the Business Scenario you have developed in class, enhancing the business and marketing plan. The business scenario now has to conform to the following specification so that you can produce the written coursework for Assignment 2.You are required to select 2 countries which your business is planning to expand their operation into as per the following criteria: 1. Select two countries at different levels of Gross National Income, for example: USA and North Korea or German and Sudan or Vietnam and France etc. Reference should be made to http://www.worldbank.org or http://www.imf.org. Economies are divided according to Gross National Income per capita, calculated by using the World Bank Atlas and other methods. The groups are lower middle income countries ($1,026 to $4,035), lower middle income countries ($736 - $2,935), upper middle income countries ($2,936 - $9,075), high income countries ($9,076) and others. 2. The products or services you choose within your business scenario should be culturally sensitive For example, consider particular products such as dresses, clothing, foods, newspaper etc. Others could include financial services, sports and leisure, restaurants etc. You should not select the products which are not culturally sensitive such as software, electronic microchips etc.Before developing the business development plan and producing a global marketing plan the products / services, you will need to do the following research:1) To undertake international market research using qualitative methodologies to obtain primary data about the countries of your choice obtaining initial information by interviewing at least two international respondents or foreign students or others as respondents. The questionnaires should be submitted with the main report.2) To gather secondary information by researching World Wide Web, business journals like the Economist, Financial Times and any other sources you consider useful, including Marketing Week, Marketing Business, CIA (Central Intelligence Agency - USA) World-Fact book. See also: http://www.bbc.co.uk, http://www.cia.gov, http://www.google.com, and other search engines.Your business development report should include the headings provided below:1) Introduction or Background Report on the key international factors shaping the competitive structure and the intensity of competitive rivalry in the industry you are considering. For each of the factors, make sure to identify and summarise two or three key trends that you learned from your internet survey, international market research etc.2) 2) International Market Screening and Selection State Assess whether the industry sector you are studying represents an attractive opportunity in your selected two countries by using General Electric (GE) Matrix or other portfolio strategic matrices. Make sure to summarise your reasons briefly.3) International Global Marketing Strategy Recommendations Make and justify recommendations in terms of proposing marketing mix and market entry strategies that will enable your firm to respond to the most important of the threats 4 and opportunities you have identified should it choose to market in one or other or both of the countries you are studying.4) Strategic Marketing Policies From an e-commerce perspective, develop strategic marketing policies (such as Ansoff, Boston-Consulting-Group, or General-Electric Matrices etc) and marketing mix policies (7Ps)5) Academic References For references make sure to use the Harvard reference method