Community Health, Hospitality and Service Skills Faculty Events Management Granville College EV GR SITXMPR404 A1 V2 20150801 Version 1 Page 1 of 7 Owner: SWSI CHASS Faculty Events Section Last Updated: 3-Aug-15 Disclaimer: Printed copies of this document are regarded as uncontrolled. The version on the website is the current version. ASSESSMENT & MARKING GUIDE – ASSIGNMENT / CASE STUDY Unit Number/s and Unit Name/s Coordinate Marketing Activities SITXMPR404 Qualification Name 11585 Diploma of Events Date Given Monday 3rd August 2015 Date Due Monday 1st September 2015 – please email your assessment to the email address below by 11.59pm. Value 100% Total Marks  AC  NC Student Name Student Number Teacher Name Matthew Bushby [email protected] Community Health, Hospitality and Service Skills Faculty Events Management Granville College EV GR SITXMPR404 A1 V2 20150801 Version 1 Page 2 of 7 Owner: SWSI CHASS Faculty Events Section Last Updated: 3-Aug-15 Disclaimer: Printed copies of this document are regarded as uncontrolled. The version on the website is the current version. INSTRUCTIONS TO CANDIDATE Presentation of your submissions to industry standards with:  your reports typed, using 12 pt font, 1 ½ spaced as a minimum  header with assessment and facilitators name  footer with your student name/number as directed, the date and page numbers  correct English grammar  correct spelling  plagiarism is NOT acceptable - any type of plagiarism will result in a fail grade  all material sourced from other then your own thoughts must be correctly referenced and sources included in a Bibliography at the end of your assignment – refer to the TAFE referencing guide. Handing in your submissions:  Your assignment MUST have an assessment cover sheet and you must obtain the receipt from the teacher when handing in the assignment. This receipt must be kept for your records - no claims will be investigated without a receipt.  You MUST NOT submit inside any plastic sleeves, please staple together  You MUST have the marking guide supplied  Your submissions must have a contents page  No photographs are required General information:  Ensure you have kept a copy of the assignment for your own records should the original submission be misplaced.  Due Date - is the beginning of class on the due date.  Extensions can only be granted by the subject teacher and must be requested in writing (using the Request for Extension form) before the due date.  Absence from class on the due date without valid reasons WILL NOT excuse you from being late and the penalties listed above will be applied.  Reasons for lateness must be supported by documented evidence.  Students can submit assignments by email or mail on the due date, if the assignment is post marked on the correct date.  Teachers will make themselves available to answer questions or offer guidance with your assignments from the date of issue.  If you believe that you will have difficulty submitting your assessment on time, you will need to contact your teacher in writing PRIOR TO THE DUE DATE to discuss an extension. An extension must be confirmed in writing from your teacher, and will not automatically be granted.  If you do not pass an assessment, you may be entitled to a resit. Please speak to your class teacher if you would like to attempt to resit an assessment. Late Assessment submissions:  All work is to be submitted on time with an Assignment Cover Sheet. If you are unable to personally submit your work on the due date at the nominated time please arrange to submit your work to your facilitator before the due date.  Assessments are collected at the commencement of class on the due date. Failure to provide your submission at this time will result in a late penalty being applied.  A penalty of 15% per day will be deducted from marks for work submitted up to 7 days late. This penalty will be automatically applied unless prior arrangement is made for a late submission with your facilitator.  Work submitted after 7 days from the due date will be recorded as being submitted but will not be marked.  Please Note: Equipment failure is not a valid reason for a late submission. Community Health, Hospitality and Service Skills Faculty Events Management Granville College EV GR SITXMPR404 A1 V2 20150801 Version 1 Page 3 of 7 Owner: SWSI CHASS Faculty Events Section Last Updated: 3-Aug-15 Disclaimer: Printed copies of this document are regarded as uncontrolled. The version on the website is the current version. The following is the general criteria that will apply for the marking of assessments for the unit Coordinate Marketing Activities SITXMPR004A). Pass  A competent answer.  The expression is satisfactory with acceptable style and few mistakes in grammar or spelling.  The framework is logical and research is mainly from the set text or reading.  There is little original analysis or insight.  It is a satisfactory paper only. Fail  An unsatisfactory assignment that is poorly written and presented.  The framework is weak or non-existent.  Content shows little understanding of the material from the text or other standard sources. It is not referenced and there is no bibliography.  The arguments are weak or illogical and not backed up with analysis of the material.  The resulting assignment therefore lacks focus. Community Health, Hospitality and Service Skills Faculty Events Management Granville College EV GR SITXMPR404 A1 V2 20150801 Version 1 Page 4 of 7 Owner: SWSI CHASS Faculty Events Section Last Updated: 3-Aug-15 Disclaimer: Printed copies of this document are regarded as uncontrolled. The version on the website is the current version. ASSESSMENT SCENARIO You are the Marketing Manager of the Community Festival for Parramatta Council in Case Study 2. You have been asked over a 4 week period to plan and strategize your marketing for your Community Festival. You are to write a Marketing Report, your report needs to use the following sections as headings, ensure you use a correct report format and layout. Please carefully read and cover each point: Section 1 – Summary and Description Provide a summary and description of your Community Event. Use the following headings in your answer. Min. One page. 1. Why is there a need for this community festival 2. Why would people want to attend the community festival 3. What are the features of your community festival 4. What are the benefits of businesses participating at the community festival 5. What is the unique selling point of the community festival Section 2 – Market research You need to research the marketplace and find 2 competitors to your community festival. Research the following items on each one. Min. Half page per competitor. 1. Name 2. Location 3. Date 4. Key features (answer as many of these as possible; entry price, approx. visitors, how many days, has it been held before, entertainment, stalls etc). Section 3 - Segmentation Who is your target market? Who are you trying to attract to this community festival? Describe the type of people that you are attracting to your festival, you need to do this from two perspectives, your stall holders and your visitors. Be very detailed in your answer and ensure that you are covering age, income level, sex and other demographic factors for your visitors. You are to come up with a set of unique segmentation strategies for the businesses you are attracting. Use dot points to outline your segmentation. Min. Half page per target market. Section 4 - Promotion You need to attract visitors to your community festival, discuss and explain; Min. Half page per promotional selection. 1. 5 promotional activities that you will undertake for your community festival. 2. How and why will you use this promotion 3. When you will use this promotion in the lead up to your community festival 4. How you will assess the effectiveness of each promotion. 5. List 2 suppliers for each of your promotional activities with contact details. Section 5 – Public relations Mainstream media plays an important role in the event industry, compile the following documents: 1. Compile a media list of a minimum of 2 local media outlets that would be suitable for raising awareness of this festival. 2. Write a media release raising awareness of your event following the industry standard of writing media releases, minimum of 400 words. 3. Write a radio live read that could be read in 20secs that is interesting, ear catching and highlights the key points of the event. Community Health, Hospitality and Service Skills Faculty Events Management Granville College EV GR SITXMPR404 A1 V2 20150801 Version 1 Page 5 of 7 Owner: SWSI CHASS Faculty Events Section Last Updated: 3-Aug-15 Disclaimer: Printed copies of this document are regarded as uncontrolled. The version on the website is the current version. ASSESSMENT MARKING GUIDE: Marketing Report 100% Student Name: Student Number: Outcome:  AC  NC Outcome Explanation Satisfactory (AC) Competent understanding and demonstration of process Unsatisfactory (NC) Poor or basic understanding and demonstration of process Outcome Achieved Marking Criteria PC / CA Comments Part 1: Summary and Description  AC  NC 1. Minimum of 3 detailed reasons for the need of this festival 2. Minimum of 5 detailed reasons an attendee should attend this festival 3. Minimum of 10 features of the festival 4. Minimum of 10 benefits of the festival 5. Clear and concise unique selling point 6. Identify, analyse and incorporate relevant market information and legal, ethical and sustainability issues for this festival, minimum of 2 per issue. 7. Minimum of 2 ethical considerations for the marketing of this festival. 8. Minimum of 2 legal issues that impact on the marketing of this festival 9. Minimum of 2 sustainability considerations for the marketing of this festival CA 3 PC 1.1, 1.3, 2.2 Part 2: Market research  AC  NC 1. Listing of 2 competitors with the name, location and date, along with a minimum of 15 key features of that competitor. CA 1 PC 1.1,1.4 Part 3: Segmentation  AC  NC 1. Minimum of 10 clear key segmentation identifiers for visitors to the festival 2. Minimum of 5 clear key segmentation identifiers for stall holders to the festival CA 2,3,4 PC 1.1,1.3 Part 4: Promotion  AC  NC 1. Listing of 5 promotional choices describing for each one. One of these choices must be an innovative marketing tool that may include use of new technologies and media. a. Minimum of 3 reasons for selection of this promotional tool in relation to the segmentation identifiers b. Identification of timeline for implementation of the promotional tool that takes into account marketing appropriate message delivery timeframes c. Description of the method used to determine effectiveness of each promotional tool, each tool must be assessed differently. d. List the details of 2 suppliers of the chosen promotional tool including name and contact details CA 2,3,4,5 PC 1.1,1.3, 1.4,1.5, 1.6, 2.2, 3.1-3.3 Community Health, Hospitality and Service Skills Faculty Events Management Granville College EV GR SITXMPR404 A1 V2 20150801 Version 1 Page 6 of 7 Owner: SWSI CHASS Faculty Events Section Last Updated: 3-Aug-15 Disclaimer: Printed copies of this document are regarded as uncontrolled. The version on the website is the current version. Part 5: Public relations  AC  NC 1. Listing of 2 local media outlets with contact details of one person working at that outlet, topics regularly published, address, phone number and email. 2. Develop the following public relations resources: a. Write a minimum 400 word media release for your festival following industry standard format with correct style, headings, quotes, contact details b. Write a radio live read that would be delivered in 20 secs, must be interesting and covers key details of the festival CA 2,3,4,5 PC 2.1, 2.2, 2.3 Comments: Community Health, Hospitality and Service Skills Faculty Events Management Granville College EV GR SITXMPR404 A1 V2 20150801 Version 1 Page 7 of 7 Owner: SWSI CHASS Faculty Events Section Last Updated: 3-Aug-15 Disclaimer: Printed copies of this document are regarded as uncontrolled. The version on the website is the current version. ASSIGNMENT COVER SHEET To be completed and attached to the front of all assignments by student NOTE: All student work to be submitted for each assessment must have an assessment cover sheet attached. No handwritten copies of assignment cover sheets will be accepted. COMPLETE ALL DETAILS AND ATTACH TO THE FRONT COVER OF YOUR WORK UNIT UNIT NUMBER COURSE GROUP ASSIGNMENT TITLE STUDENT NAME STUDENT NUMBER TEACHER NAME DUE DATE DATE SUBMITTED RECEIVED BY (Please Print Name) (This can be any teacher in the Faculty that has received the assignment from student) EXTENSION GRANTED UNTIL APPROVED BY (Assignments submitted after due time, may incur a penalty) "I certify that this work is entirely my own work and has not been previously submitted for credit. If requested I can provide a copy of this assignment and all research material used for the assignment". Student signature Date ------------------------------------------------------------------------------------------------------------------------------------------ ASSIGNMENT RECEIPT Student is to remove after completing and submitting for the teacher's signature. STUDENT NAME ASSIGNMENT TITLE DATE SUBMITTED RECEIVED BY (Please Print Name) (This can be any teacher in the Faculty who receives the assignment) SIGNATURE REMEMBER Keep a copy of your work, as you are responsible for providing a copy of the assignment to the facilitator if the original goes missing. All work should be presented and referenced in accordance with guidelines in the student handbook. Plagiarism is not academically or professionally acceptable.