You can choose two. Read the marking criteria in the following page for more information. Keep these criteria in mind while answering the questions of your choice. This is an open book test. Candidates have one week (5 – 12 February 2016) to submit. Candidates are advised to consult relevant reading materials and conduct further search for relevant articles to develop a robust theoretical discussion and application. A minimum of three journals is required. The main text for this subject, Ling, Peter, D'Alessandro, Steven and Winzar, Hume (2015) Consumer Behaviour in Action, Oxford University Press should form an information source but not be used as a major reference. Ensure that you clearly state your chosen questions. 3. Ensure your name and student number are clearly stated on the title page. ..Test Format: Discussion/short-essay questions (headings and subheadings are permitted) File Format: Microsoft Word file 4. This information sheet needs not be attached to your test when you return it Assessment Criteria Value 30-49 Fail 50-64 Pass 65-74 Credit 75-84 Distinction 85-100 HD Depth of understanding and analysis of relevant issues, theories and concepts 30 Integration of relevant literature to support the discussion (at least 3 relevant references for each question) 10 Demonstrated ability to provide relevant examples or to relate the theory or concepts to marketing strategies where relevant 20 Relevancy, accuracy and demonstrated logic and reasoning in your answers 30 Flow of idea and grammar