2500 words Due Date: 14 Thursday 2016 (melbourne time 2pm) Prescribed Textbook (compulsory) Quester, P. (2011) Consumer Behaviour: Implications for Marketing Strategy, 6/e Enhanced McGraw- Hill. Assessment 1.Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects: • Internal Influences on Consumers • External Influences on Consumers • Market segmentation • Product Positioning • Pricing • Distribution • Promotion. Marking Criteria: • Introduction • Internal and External Influences on consumers • Selection of the target Market • Determination of product positioning • Structuring the elements of Marketing Mix Report format, referencing and presentation