Assignment title: Information


Pastor Pat has decided to open a combined Christian bookstore, used furniture and op-shop in Bankstown NSW. His vision is to grow the bookstore along the lines of Koorong, stocking a large array of books, music and gifts. There is large retail space available in the centre of the Bankstown CBD, and Pastor Pat is unsure whether to have a one-stop shop or not.Drawing on the theories and models presented in BZ251 Consumer Behaviour, prepare a brief report for Pastor Pat discussing the factors to be considered for this venture. Your report should include a brief executive summary.