Academic research on consumer behaviour has been an important driving force behind business decisions in the real world. In this assessment task, you as a "consumer behaviour expert" will provide your systematic review of a research article on consumer behaviour, and deliver a presentation on two aspects of your review. When reviewing the article, you are not required to explain the statistics reported by the authors. Instead, you should focus on the verbal descriptions of the theories, studies, findings, implications, etc. This review should be written so that a general audience, like your best friend or your mom/dad, could understand what the research article was about. Try to make it as fun and readable as possible. my university is strict in plagiarism.