Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The assignment is to do a consumer behaviour audit for a specific product or service, covering the following aspects: • Internal Influences on Consumers • External Influences on Consumers • Market segmentation • Product Positioning • Pricing • Distribution • Promotion. Marketing Criteria: • Introduction • Internal and External Influences on consumers • Selection of the target Market • Determination of product positioning • Structuring the elements of Marketing Mix • Report format, referencing and presentation Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects: • Internal Influences on Consumers• External Influences on Consumers• Market segmentation• Product Positioning• Pricing• Distribution• Promotion