Demonstrate detailed knowledge of concepts relating to consumer behaviour.LO2: Analyse data concerning complex marketing problems and opportunities with a minimum of guidance, applying major consumer behaviour theories and concepts.LO3: Apply a variety of consumer behaviour concepts and information to develop realistic and original solutions to complex marketing problems.LO4: Be able to communicate problem solutions in an appropriate format.LO5: Be able to access and use learning resources.LO6: Be able to debate ideas and solutions in groups