Refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of the text book Consumer Behaviour: Implications for Marketing Strategy. Do a consumer behaviour audit for the Dell Inspiron laptops, covering the following aspects: • Internal Influences on Consumers • External Influences on Consumers • Market segmentation • Product Positioning • Pricing • Distribution • Promotion. Marketing Criteria: • Introduction • Internal and External Influences on consumers • Selection of the target Market • Determination of product positioning • Structuring the elements of Marketing Mix • Report format, referencing and presentation The table will be submitted later but can be check on the internet