Task Write a report demonstrating how an understanding of external influences could assist your chosen organisation in developing their marketing strategy. In your answer you should choose a company you have worked for (or admire and would like to work for) and use this as the context for your discussion (If they have more than one product or service, please choose one to focus on). In your response please refer to the external influence chosen for Assessment 2 This is a 4 step process Step 1: Re-read the relevant chapters of your textbook and the sources collected in assignment 2 about your chosen external influence. As a reminder the external influences are: culture and values demographics, income and social class reference groups and households Step 2: Do some additional research on your focal business and find academic evidence to support your response / argument. You are expected to have at least 6 academic references for the assignment. Step 3: Make a list of points that you want to discuss. These will form the basis of the headings within your report. Remember reports have a distinct style. You must use your focal organisation and theory to illustrate your claims (this will demonstrate a working understanding of the theory you are discussing). NB: You can find more information about writing reports Resources. Step 4: Create a reference list using APA 6th style (a short guide to APA referencing is provided in your resources folder on interact) and make sure all of the articles that you have cited in the report are included in the list.